AESA in the News: Global Edmonton - Edmonton Esports Strategy

Shown above is City of Edmonton Mayor Amarjeet Sohi speaking to esports post-council meeting in Edmonton, Alberta, Canada.

The City of Edmonton is working to attract more esports events to the city but local gamers say there hasn’t been enough consultation with players as Breanna Karstens-Smith reports from Global News Edmonton.

“The unique challenge within esports is that we lie in a place between sports and technology and we’re often left to be included strictly in technology,” said Madison Côté with the Alberta Esports Association.

On Wednesday, Côté told the city council’s executive committee that the events the city is looking to attract are too generic and not dedicated Esports tournaments.

She said the city should instead focus on promoting local, grassroots events with the potential to grow.