ABOUT US
MESSAGE FROM THE BOARD
The Alberta Esports Association (AESA) is a non-profit organization founded in 2020 and established as the governing body for provincial esports within Alberta. We are building Alberta’s esports industry with a community-driven approach to foster the growth of local communities, create opportunities for player excellence, and foster career pathways for long-term industry success.
Over the last 15 years, our Co-Founders have proudly built relationships with grassroots communities, institutions, and businesses across the province. Through limited resources and volunteer efforts, they grew from their parents’ basements to filling convention halls as the largest esports event organizers in Alberta - bringing together thousands of unique fans across the province to celebrate gaming.
We love video games, we love the gaming community, and we love the experiences we’ve made over the last 15 years. We hope you will join the Alberta Esports Association in championing an exciting and rapidly growing industry that brings people together to celebrate gaming, competition, and comradery.
OUR MISSION
To foster the growth and development of esports within Alberta and facilitate the best events, the best communities, and the best players.
OUR VISION
To establish Alberta as a recognized esports leader by cultivating local talent, developing industry opportunities, and building cohesive governance infrastructure.
OUR VALUES
COLLABORATION
AESA knows Esports is something we all do together.
We have a commitment to work with local communities and industry partners to create a unified Alberta Esports experience.
INCLUSION
AESA believes Esports is for everyone.
We recognize and empathize with the unique experiences of individuals. We are committed to fostering a diverse community and culture of inclusion and accessibility.
GROWTH
AESA strives to grow both as an organization and as a community.
We believe that the heart of Esports is in bringing people together, and creating opportunities to evolve both in scale and quality.
ACCOUNTABILITY
AESA is committed to quality, reliability, safety, and professionalism.
We believe in the integrity of our work and the safety of our communities. We are committed to ensuring our standards and best practices are met both by our organization and by our partners, while operating with transparency.
PLAY
AESA seeks to create a safe, fun, and competitive environment for all.
We know how much fun gaming can be. We exist to share that sense of entertainment and celebrate the thrill of competition for players of all ages throughout Alberta in a safe and supportive environment.
OUR STRATEGY
To build a flourishing economic and social esports ecosystem with long-term sustainability and success, the Alberta Esports Association has developed the following Strategic Plan. This plan outlines our collective initiatives, goals, actions, and strategies over the next 5 years. Our core values, mission, and vision were the cornerstones upon which this strategy is built.
OUR 2020 IMPACT REPORT
We are so proud to share the impact our collective network has achieved together during our inaugural year, and how we managed to keep our communities connected and engaged during the COVID-19 pandemic. Thank you to everyone who contributed to and supported our organization and its initiatives. Let’s continue to connect, play, and grow, together. GLHF!
